Strategic, user-friendly websites designed to support your business as it grows.
Your website should be more than just a digital presence — it should serve as a dynamic tool for connection, growth, and impact.
Whether you’re a service provider looking to establish a strong online presence, or a product-based business ready to sell online I’m here to help. I specialise in crafting fully responsive websites with WordPress (using Elementor) or Shopify, balancing creativity and functionality to deliver a seamless user experience. From integrating your brand’s unique identity to implementing strong SEO foundations and website best practices, I’ll help you stand out online and turn visitors into a loyal community.
WEB DESIGN & DEVELOPMENT
Service details
INVESTMENT: From $1,830 NZD + GST
This service is designed for new and established service providers or product-based businesses who want to:
- Connect with their ideal audience online and build meaningful relationships.
- Elevate their digital presence with a website that reflects their brand’s identity and purpose.
- Generate leads and increase conversions with a strategically designed website.
- Enhance search visibility through SEO best practices, ensuring your audience can find you easily.
- Build a website that’s easy to manage and visually stunning, whether on WordPress for flexibility and scalability, or Shopify for a seamless eCommerce experience.
You’ll have the tools and confidence to manage and grow your online presence with ease.
All website packages include:
- A custom website: Built on either WordPress (using Elementor Pro) or Shopify, thoughtfully designed and tailored to your brand, content, and goals.
- Brand styling integration: Colours, fonts, and visual elements applied consistently so your website feels cohesive and aligned with your brand.
- Fully responsive layout: Your website will look polished and work seamlessly across desktop, tablet, and mobile, so visitors can easily engage wherever they find you.
- On-page SEO best practices: Foundations in place to support visibility and discoverability over time.
- Google Analytics & Google Search Console setup: For performance insights (where applicable)
- Website training & handover: Feel confident making small updates yourself, with guidance so you’re not reliant on ongoing support for every change.
For WordPress websites:
- 1-year access to Elementor Pro: Gives you flexibility to easily update layouts and content (renewal fee applies after 12 months).
- 3 months of complimentary hosting and updates via my Website Care Plan: A supported transition after launch so your site is looked after while you settle in. Includes plugin updates, security monitoring, and regular backups handled for you.
What’s not included:
- Desktop/web licences for fonts, photos, or graphics.
- Source/raw files unless discussed.
- Custom domain and/or email hosting.
- Copywriting or photography.
- Plugin licensing fees for any additional premium plugins, or ongoing Elementor Pro renewal after 12 months.
To ensure a smooth process, you’ll need:
- An established brand identity, including guidelines and logo files.
- Finalised copy and images for your website.
- Domain name and other relevant credentials.
- If applicable: Stripe/PayPal details and a .csv file of product details.
Website packages
I design strategic, conversion-conscious websites with a focus on clarity, usability, and long-term flexibility. Each package supports a different stage of business growth, so you can choose the level of support that best fits where you’re at right now.
If you need something slightly different, you’re welcome to get in touch and I can provide a custom quote.
Website Essentials
A strong one-page foundation for launching your online presence.
Get your online presence off to a confident start with a sleek, functional one-page website designed to clearly communicate what you do and who you help. Perfect for startups, solo practitioners, and coaches launching their business online.
This package includes:
- One strategically designed page: Clearly communicates your expertise and offering in a focused, easy-to-navigate format.
- Lead magnet or email newsletter opt-in: Helps you start building your email list from day one.
- Privacy Policy page: Essential if your website includes a contact or opt-in form.
- Anchor links for smooth navigation: Makes longer pages easy and intuitive to explore.
Need more than one page? Additional pages can be added if required — simply get in touch to discuss scope and pricing.
INVESTMENT: From $1,830NZD +GST
TIMELINE: Approx 2-3 weeks*
Service Website
A multi-page website designed to showcase your services and support enquiries.
Showcase your services with a thoughtfully designed website that builds trust, guides visitors clearly, and supports bookings or enquiries.
This package includes:
- Coming soon page: So you can start sharing your website before launch.
- Core pages: Home, About, Services, and Contact.
- Blog setup: Blog and post page design and build.
- 3 blog posts uploaded: Helping you launch with content already in place.
- Lead magnet or email newsletter opt-in: Includes a Privacy Policy page, essential when collecting personal information.
- Booking system integration: Connection to your chosen platform (eg. Timely).
- Custom 404 page: Guides visitors gracefully if they land on a broken link.
- Instagram links page: A branded link-in-bio style page for social sharing.
INVESTMENT: From $3,800NZD +GST
TIMELINE: Approx 4-6 weeks*
eCommerce Website
A custom online store designed to support sales and growth.
Launch a purposeful online store using Shopify or WooCommerce — designed to connect authentically with your audience and support long-term growth.
This package includes:
- All Service Website features, plus:
- eCommerce platform setup: Shopify or WooCommerce, configured to suit your business.
- Store page setup: Collection, Product, Cart, Checkout, and Order Confirmation pages.
- Shipping & Returns page
- Up to 5 products uploaded: Structured clearly for browsing and purchasing.
INVESTMENT: From $6,000NZD +GST
TIMELINE: Approx 8-12 weeks*
*Timeline is approximate and may vary based on content delivery and revisions.
Ongoing website care & support
After your website is launched, ongoing care helps keep things running smoothly, securely, and up to date.
I offer Website Care Plans for clients who want peace of mind and support beyond launch.
The process
1
DISCOVERY & STRATEGY
Every great website begins with a solid strategy. To ensure we’re a perfect fit, I offer a free discovery call to answer your questions and discuss your vision. Afterward, I’ll send you a detailed proposal and project plan tailored to your needs. Once booked, you’ll complete my Website Goals Workbook to clarify your objectives and priorities.
If you’re crafting your own copy, I’ll provide my Content Blueprint to guide you through creating effective, on-brand content. Together, we’ll define a clear strategy that sets the foundation for your website’s success.
2
Creative Direction
Drawing on the insights from the discovery phase, I’ll develop a creative direction that aligns with your brand and resonates with your audience. This includes a prototype of your homepage to give you a tangible vision of the final design. Once approved, we’ll have a solid foundation to move forward with confidence.
3
DESIGN & DEVELOPMENT
With the creative direction finalised, I’ll design and build your website, ensuring it’s fully responsive, functional, and optimised for performance. You’ll have the opportunity to review the site and provide feedback during the refinement process, so the final product perfectly aligns with your expectations.
4
TESTING & LAUNCH
The finishing touches! I’ll rigorously test your website across devices and browsers, ensuring everything works seamlessly. Once any final tweaks are addressed, I’ll guide you through the launch process to ensure a smooth go-live experience.
Let’s build your digital home together.
Your website has the potential to transform your business. Whether you’re launching your first site or upgrading an outdated one, I’ll create a design that empowers your brand and engages your audience.
If you’re considering a new website or a redesign and would like to share a little about your business and what you need support with, I’d love to hear from you.
FAQs
Yes. Many clients begin with a Website Essentials or a Service Website and expand as their business grows.
Your website is built with flexibility in mind, so additional pages or functionality can be added later without starting from scratch.
Yes — I work with both new websites and redesigns.
Whether you’re launching something new or refining an existing site, the focus is always on clarity, usability, and better supporting your business goals.
This depends on your needs and the type of website you’re creating.
Service-based websites are typically built on WordPress using Elementor, while eCommerce websites are built using Shopify or WooCommerce.
I specialise in these platforms because they offer flexibility, scalability, and ease of use. I’ll guide you toward the option that best supports your business goals and level of confidence managing the site yourself.
All websites are thoughtfully designed to suit your business, content, and goals — not one-size-fits-all solutions.
WordPress websites are custom built, while Shopify websites use a carefully selected theme as a foundation and are then customised to suit your brand, layout, and functionality, ensuring a considered and unique end result.
If template-based website options are introduced in the future, they will always be clearly labelled as such.
Yes. All websites are designed to be fully responsive, meaning they work seamlessly across desktop, tablet, and mobile devices.
Mobile usability is considered from the outset, not added as an afterthought.
Yes — whether your site is built on WordPress or Shopify, you’ll be able to make updates without needing any coding skills. Both platforms offer user-friendly interfaces, so you or your team can confidently manage content, products, and pages with ease.
Once your website is live, ongoing care helps keep things secure, updated, and running smoothly.
I offer Website Care Plans for clients who’d like continued support after launch. These are optional and can be added at any time.
You’ll need to purchase your own domain name and provide access during the build. I recommend Namecheap as an affordable and reliable option.
WordPress websites include 3 months of complimentary hosting and updates via my Website Care Plan. After this period, I recommend moving onto an ongoing Care Plan if you’d like continued support.
Shopify websites are hosted directly by Shopify, with hosting managed through your Shopify subscription
Website copywriting isn’t included as standard. If you’re writing your own copy, I’ll share my Content Blueprint to guide you through creating clear, effective website content.
If you’d like additional support, I’m happy to recommend a trusted copywriter or photographer to help bring your content to life.
Yes, all website content (imagery and copy) must be ready by our agreed start date. Failure to do so could result in rescheduling the project to a later date and/or a restart fee.
Yes. All website packages include a foundational on-page SEO setup, such as page titles, meta descriptions, alt text, and clean site structure.
This setup supports good website hygiene and discoverability but does not include ongoing SEO management or content strategy.
Yes, there are a few potential costs to keep in mind:
- Plugin renewals
After the first year, you’ll need to renew your Elementor Pro licence, along with any other paid plugins used on your website. - Hosting
WordPress websites include 3 months of complimentary hosting and updates. If you’re not on one of my Website Care Plans, you’ll need to arrange ongoing hosting after this period. - Shopify subscription
Shopify websites require an ongoing subscription, which is paid directly to Shopify and varies depending on the plan you choose. - Shopify theme (if applicable)
Some Shopify projects use a paid theme, which is purchased separately. I’ll always discuss this with you in advance and only recommend a paid theme where it adds real value. - Premium fonts & stock imagery
If your project requires premium fonts or stock imagery, these will be purchased separately.
I’ll always be upfront about any additional costs so there are no surprises!
That’s perfectly okay! A Website Audit is a great first step. I’ll assess your current site and provide clear, practical recommendations — so you can decide the best path forward.