Strategic, beautiful websites that work as hard as you do.
Your website should be more than just a digital presence — it should serve as a dynamic tool for connection, growth, and impact. Whether you’re ready to build something new or simply looking for expert insight on how to elevate your existing site, I’m here to help. I specialise in crafting fully responsive websites with WordPress (using Elementor) or Shopify, balancing creativity and functionality to deliver a seamless user experience. From integrating your brand’s unique identity to optimising for SEO and security, I’ll help you stand out online and turn visitors into a loyal community.
WEB DESIGN & DEVELOPMENT
Service details
TIMELINE: Minimum of 4–6 weeks
INVESTMENT: From $1,500 NZD + GST
This service is designed for new and established service providers or product-based businesses who want to:
- Connect with their ideal audience online and build meaningful relationships.
- Elevate their digital presence with a website that reflects their brand’s identity and purpose.
- Generate leads and increase conversions with a strategically designed website.
- Enhance search visibility through SEO best practices, ensuring your audience can find you easily.
- Build a website that’s easy to manage and visually stunning, whether on WordPress for ultimate flexibility and scalability, or Shopify for a seamless eCommerce experience. You’ll have the tools and confidence to manage and grow your online presence with ease.
All websites Include:
- A custom website built on either WordPress (with Elementor Pro) or Shopify — tailored to your brand and goals
- SEO best practices to support better visibility in search engines
- Google Analytics and Google Search Console setup for performance insights (where applicable)
- Facebook Pixel integration (if required) for targeted marketing campaigns
- A custom 404-page to guide visitors from broken links
- Privacy Policy page (essential if your site includes a contact form)
- Fully responsive design tested across desktop, tablet, and mobile
- 1x homepage concept with up to 2 refinement rounds before full development
- A 1-hour training session plus access to a library of helpful video tutorials
- 2 weeks of post-launch tech support to ensure a smooth handover
For WordPress websites:
- Instagram feed integration (Shopify may require a third-party app)
- 1-year access to Elementor Pro (renewal fee applies after 12 months)
- 3 months of complimentary hosting via my Website Care Plan
- 3 months of updates — plugins, security and regular backups
What’s Not Included:
- Desktop/web licences for fonts, photos, or graphics.
- Source/raw files unless discussed.
- Custom domain and/or email hosting.
- Copywriting or photography.
- Plugin licensing for specific plugins beyond the included agency-level plugins.
To ensure a smooth process, you’ll need:
- An established brand identity, including guidelines and logo files.
- Finalised copy and images for your website.
- Domain name and other relevant credentials.
- If applicable: Stripe/PayPal details and a .csv file of product details.
Website packages
BLOOM
1-page website
Get your online presence off to a strong start with a sleek, functional one-page website that captivates your audience.
Perfect for startups and new coaches just launching their online presence.
This package includes:
- One, strategically-designed page that will clearly communicate your expertise.
- A contact or opt-in form depending on your needs.
- Anchor links for easy navigation of page sections.
- 1x custom HTML email signature.
INVESTMENT: From $1,500NZD +GST
TIMELINE: Approx 2-3 weeks*
POLLINATE
Brochure website
Showcase your services with a beautifully designed multi-page website that makes a lasting impression.
This package includes:
- Coming soon page.
- Core pages: Home, About, Services, and Contact page.
- Blog and Post page design and build.
- 3 blog posts uploaded.
- Lead magnet or email newsletter opt in form.
- 404-page
- Instagram links page.
- 1x custom HTML email signature.
INVESTMENT: From $3,500NZD +GST
TIMELINE: Approx 4-6 weeks*
FLOURISH
eCommerce website
Launch a purposeful online store with Shopify or WooCommerce — designed to grow your business, boost sales, and connect authentically.
This package includes:
- All the brochure website features.
- eCommerce platform setup (Shopify or WooCommerce)
- Store: Collection, Product, Cart, Checkout and Confirmation pages.
- Shipping and Returns page.
- 5 products uploaded.
INVESTMENT: From $7,500NZD +GST
TIMELINE: Approx 8-12 weeks*
*Timeline is approximate and may vary based on content delivery and revisions.
Website Care Plans
Your website is a crucial investment. Keeping it updated, protected, and online is essential for your business’s success. I offer fast, secure hosting and all-inclusive software management exclusively for my WordPress website clients, to ensure your website stays updated, protected, and performing at its best.
INVESTMENT: From $40 NZD + GST per month
Perfect for businesses without the resources to employ an in-house WordPress manager or the time to manage website updates themselves.
Basic Maintenance Plan:
- Fast, secure hosting on an Australian-based server, optimised for WordPress performance.
- Daily offsite backups to protect your data.
- Active SSL certificate to keep your site secure and trustworthy.
- Weekly updates for plugins, themes, and WordPress core.
- Continuous security monitoring to protect against malware, hacking attempts, and vulnerabilities.
- Monthly traffic and performance report.
Premium Maintenance Plan:
All of the above plus:
- Up to 1 hour of website content updates per month (text, images, minor layout tweaks). These will be completed in one session.
- A strategy session every quarter to review your website’s performance and plan future improvements.
This service is exclusively available for client websites I’ve built on WordPress.
The process
1
DISCOVERY & STRATEGY
Every great website begins with a solid strategy. To ensure we’re a perfect fit, I offer a free discovery call to answer your questions and discuss your vision. Afterward, I’ll send you a detailed proposal and project plan tailored to your needs. Once booked, you’ll complete my Website Goals Workbook to clarify your objectives and priorities.
If you’re crafting your own copy, I’ll provide my Content Blueprint to guide you through creating effective, on-brand content. Together, we’ll define a clear strategy that sets the foundation for your website’s success.
2
Creative Direction
Drawing on the insights from the discovery phase, I’ll develop a creative direction that aligns with your brand and resonates with your audience. This includes a prototype of your homepage to give you a tangible vision of the final design. Once approved, we’ll have a solid foundation to move forward with confidence.
3
DESIGN & DEVELOPMENT
With the creative direction finalised, I’ll design and build your website, ensuring it’s fully responsive, functional, and optimised for performance. You’ll have the opportunity to review the site and provide feedback during the refinement process, so the final product perfectly aligns with your expectations.
4
TESTING & LAUNCH
The finishing touches! I’ll rigorously test your website across devices and browsers, ensuring everything works seamlessly. Once any final tweaks are addressed, I’ll guide you through the launch process to ensure a smooth go-live experience.
Let’s build your digital home together.
Your website has the potential to transform your business. Whether you’re launching your first site or upgrading an outdated one, I’ll create a design that empowers your brand and engages your audience.
Want more details about this service? Download the full Services & Pricing Guide for everything you need to know or enquire now to book in a discovery call.
FAQs
I design with WordPress (using Elementor Pro) and Shopify, depending on your business needs and goals.
- Why WordPress? WordPress is a flexible, cost-effective platform — ideal for service-based and content-rich wellness businesses. Paired with Elementor, it offers full design freedom and a user-friendly editing experience.
- Why Shopify? Shopify is perfect for product-based businesses wanting a streamlined eCommerce setup. It’s intuitive, powerful, and designed to grow with you.
Not sure which platform is right for you? Read my blog: Shopify vs Woo — The Best Fit for Your Wellness Business.
Yes — whether your site is built on WordPress or Shopify, you’ll be able to make updates without needing any coding skills. Both platforms offer user-friendly interfaces, so you or your team can confidently manage content, products, and pages with ease.
Yes, all website content (imagery and copy) must be ready by our agreed start date. Failure to do so could result in rescheduling the project to a later date and/or a restart fee.
1-year of free hosting is included in my WordPress website packages. You will need to purchase your own domain name and provide me with access. I recommend NameCheap or Freeparking as affordable and reliable providers.
No, but I can recommend a copywriter.
If you’re crafting your own copy, I’ll provide my Content Blueprint to guide you through creating effective copy.
All website packages include basic SEO setup. For additional or ongoing SEO services, I recommend consulting an SEO expert.
No, but I collaborate with photographers who take beautiful, professional photos.
Included in every website package is a 1-hour training session and instructional training videos. I also offer ongoing Website Care Plans for businesses that can’t afford an in-house WordPress manager or don’t have time to keep sites updated.
Yes, there are a few potential costs to keep in mind:
- Plugin Renewals: After one year, you’ll need to renew your Elementor Pro licence, along with any other paid plugins used on your website.
- Hosting: If you’re not on one of my Website Care Plans, you’ll need to renew your hosting after the initial three months.
- Premium Fonts & Stock Imagery: If your project requires premium fonts or stock imagery, these will need to be purchased separately.
I’ll always be upfront about any additional costs so there are no surprises!
That’s perfectly okay! A Website Review is a great first step. I’ll assess your current site and provide clear, practical recommendations — so you can decide the best path forward.
