eve wellness

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Eve Wellness is a women’s health brand revolutionising the way we talk about hormones, periods, and sexual wellbeing. Unlike typical supplement brands, Eve began by building a lab and conducting extensive research. They found that 87% of over 14,000 surveyed women experienced signs of hormonal imbalance. This data inspired their range of science-backed supplements aimed at ambitious young women (late teens to mid-30s) seeking to take control of their health.

Initially, Eve Wellness focused on at-home hormone tests. However, with the launch of their supplement line, it became clear that their audience skewed younger than expected. They needed a fresh brand identity that resonated with a younger, dynamic demographic, while boosting sales for both the supplements and hormone tests.

DATE: 2021

PROJECT SCOPE: Branding, Packaging, Website UI/UX, Point of Sale, Digital ads

CREDITS & COLLABORATIONS:
Product photography: Kate Battersby
Model photography: DDB

BRANDING & packaging

I collaborated closely with Eve’s marketing team to create a playful yet supportive brand, blending the jester and caregiver archetypes to appeal to “Evies” — ambitious women unafraid to prioritise their health. The brand identity was refreshed with a retro-inspired pastel palette and playful typeface, giving Eve a fun, youthful look. Each supplement had a bold, minimalist design and quirky names like “Period Pal” and “Chill Pills.”

UI/UX

Working collaboratively with Eve’s in-house development team on Eve’s website was a great experience. Finding solutions together and not being restricted by a traditional eCommerce template let us push creative boundaries. The website's UI/UX was streamlined, introducing a ‘Friends with Benefits’ loyalty programme and upsells at checkout, making it seamless for customers to stay on top of their health journey.

Kind words

“Kylie truly understood our vision and mission to break down taboos around women’s health. Her rebrand not only captured the essence of our bold and empowering message, but it also resonated perfectly with our younger audience. The playful yet supportive packaging design and seamless eCommerce experience have been key drivers in the success of our supplements range. We couldn’t have asked for a better creative partner in bringing Eve to life - plus she’s an absolute joy to work with!”

Thalia Stronge – Eve Marketing Manager 2021

Results

The rebrand was a success, with supplement sales surpassing those of hormone tests. With a refreshed, relatable brand identity, Eve is set up for long-term success in a competitive market. This youthful, engaging look is not only attracting loyal customers but also positioning Eve as a trailblazer for innovation in women’s health products, supporting future expansion and product diversification. Three years on from the initial rebrand Eve has expanded its supplements range from 3 to 15 and has entered international markets, solidifying its place as a leader in women’s health.