BEPURE
Growing Up Brilliant
BePure, a well-known name in the wellness industry, sought to expand their supplement range with two new products for children – Kids Daily Multi Gummies and the Kids Daily Probiotic. These additions were designed to address the unique nutritional needs of children while fitting seamlessly within BePure’s existing product line.
BePure’s target audience for these new products includes parents looking for high-quality, effective supplements for their kids.
DATE: 2024
PROJECT SCOPE: Packaging, Email assets, eCommerce assets, Point-of-Sale, Social media templates
CREDITS & COLLABORATIONS: Photography Kate Battersby
Objectives & Goals
BePure’s existing supplement packaging was geared towards adults. The goal was to evolve the brand to attract both parents and kids while maintaining consistency with the rest of the product line. Key objectives included creating playful, cohesive packaging, developing engaging launch imagery for retail and eCommerce, and educating consumers about the products' quality to justify the premium price point.
Solution
I incorporated playful, organic shapes from BePure’s recent rebrand into the kids' packaging, blending fun with the brand's premium feel – to create a natural extension of their existing product range that appealed to both parents and kids. Bright colours, chalk textures, and animations were used across marketing assets, making the campaign eye-catching and engaging.
Kind words
“You’ve done such an incredible job Kylie! The entire campaign was a perfect blend of fun and creativity, which was exactly what we envisioned for our kids' supplements range. From the playful packaging design to the engaging marketing assets, everything came together beautifully.”
Emily Parks – BePure Marketing Manager 2024
