Put your product in the hearts and carts of your dream customers.
Your packaging is often the first interaction your customers have with your brand, making it a critical touchpoint for connection. Whether you’re refreshing your packaging to align with new branding or creating designs for a product launch, I’ll help you craft packaging that stands out on the shelf and resonates with your dream customers. From aligning with your brand ethos to meeting eco-conscious goals, let’s create packaging that inspires, attracts, and converts.
PACKAGING DESIGN
Service details
TIMELINE: Approx 4 weeks
INVESTMENT: From $2,000 NZD + GST
This service is ideal for wellness and lifestyle businesses looking to create packaging that:
- Attracts attention: Stand out on crowded shelves and catch the eye of your audience.
- Drives emotional connection: Reflect your brand’s personality, values, and story.
- Meets eco-conscious goals: Design with sustainability in mind, ensuring your packaging is functional, impactful, and as kind to the planet as possible.
- Supports business growth: Appeal to investors and retailers with professional mockups and production-ready designs.
Whether you’re launching a new product or elevating an existing line, I’ll design packaging that gets your product into the hearts and carts of your dream customers.
- Brand integration: Seamlessly incorporate your logo, colour palette, and brand elements to ensure cohesive packaging design.
- Custom packaging design: Tailored solutions for one key product SKU that reflects your brand and captivates customers.
- 1 concept and 2 rounds of design revisions: Collaborate to ensure the design aligns with your vision.
- Product mockups: Eye-catching mockups ready to pitch to investors and retailers or for promotional use.
- Production-ready designs: Designs applied to your desired format (e.g. box, label, pouch).
Add-Ons (POA):
- Packaging architecture system: Ensure consistency and scalability with a system for future product rollouts.
- Rollout across multiple SKUs: Apply designs across an expanded product line.
- Sourcing and manufacturer liaison: Assistance with finding sustainable materials and coordinating with printers or manufacturers.
What’s Not Included:
- Physical printing of packaging.
- Desktop/web licences for fonts, photos, or graphics.
- Structural or engineering packaging design (final dielines must be supplied).
- Source/raw design files unless agreed upon
- An established brand identity, including guidelines and logo files.
- A finalised product concept or an existing product(s).
- A chosen packaging format (e.g. box, bottle, tube) and dieline.
- Copy, barcodes, and other content for your packaging.
Eco-friendly packaging solutions.
Your packaging is an opportunity to align your products with the values of eco-conscious consumers while making a positive impact on the planet.
From using recyclable materials to creating waste-minimising designs, I’ll help you craft packaging solutions that reflect your brand’s ethos and showcase your dedication to wellness — for your customers and the environment.
The process
1
DISCOVERY & STRATEGY
To ensure we’re a great fit, I offer a free discovery call to answer your questions and discuss your vision. Afterward, I’ll provide a detailed proposal and project plan. Once booked, you’ll complete my Packaging Discovery Workbook, which helps us define your packaging goals and strategies.
2
Creative Direction
Using the insights gathered, I’ll craft a creative direction tailored to your brand, audience, and packaging objectives. You’ll receive a clear proposal for the look and feel of your packaging. Once approved, we’ll proceed to the design phase.
3
Design & Refinement
This is where the magic happens! I’ll create a concept that aligns with your goals. After presenting the concept, you’ll have the opportunity to provide feedback, and I’ll refine the design with up to two rounds of revisions.
4
Production & Launch
With the final design approved, I’ll prepare all necessary files for production and work on any additional collateral included in your package. You’ll be ready to take your product to market with packaging that turns heads.
Let’s create packaging that speaks to your customers.
Your packaging has the power to captivate, inspire, and convert. If you’re ready to elevate your products with design that speaks directly to your audience and aligns with your values, I’d love to help bring your vision to life.
Want more details about this service? Download the full Services & Pricing Guide for everything you need to know or enquire now to book in a discovery call.
FAQs
No, this is done by the manufacturer or printer. They are the experts in constructing your packaging and protecting the product inside. Your manufacturer or printer will need to supply the final dieline for the artwork to be applied.
For a fee I can liaise with printers for quotes, dielines and press passes. I do not provide printing services but can recommend print companies I have worked with before, depending on your needs.
I stay up-to-date with the latest industry regulations and ensure all designs meet relevant compliance standards. I recommend legal or regulatory experts if needed, so you can feel confident your packaging is both beautiful and compliant.
