If you’ve been wondering how to grow your wellness business in a way that feels personal, purposeful, and sustainable — email marketing is your new best friend.
Unlike social media, where algorithms decide who sees your content, email lands directly in your subscriber’s inbox. It offers a more intimate, reliable space to build trust, educate, and inspire. Think of it like inviting someone into your virtual clinic — where your energy, values, and offers truly come to life.
But with so many email platforms out there, how do you know which one to choose? Here’s a gentle, jargon-free guide to help you find the right fit (no tech headaches required).
Why Email Marketing Matters (Especially for Wellness Brands)
- You own your list: If Instagram disappeared tomorrow, would you still be able to connect with your community?
- It builds trust over time: Not everyone is ready to book a session or buy a product straight away. Email gives you the space to nurture, educate, and grow that relationship.
- It works: Email consistently outperforms social media in engagement, conversions, and ROI. Simple as that.
What to Look for in an Email Platform
Before diving into specific platforms, here are a few essentials to consider:
- Is it easy to use? Especially if tech isn’t your thing.
- Can you make it look like your brand? Consistency builds trust.
- Does it allow automation? Think: welcome emails, nurture sequences, or sales funnels.
- Will it grow with your business? As your offerings expand, you’ll want more features — not more overwhelm.
Top Email Platforms I Recommend
Here’s a look at my favourite beginner-friendly email platforms — all with free plans — and who they’re best suited for.
MailerLite
Best for: Beginners who want simple yet powerful tools without the price tag.
Why I like it:
- Clean, user-friendly interface
- Visual automation builder & drag-and-drop editor
- Generous free plan that includes automation
- Beautiful templates and connects with Canva
- Landing pages — perfect if your website isn’t live yet
- Easy to connect to your website or lead magnet
Considerations: Transactional email and SMS services cost extra, but the paid tiers remain affordable as your list grows.
Free plan includes: Up to 1,000 subscribers, 12,000 monthly emails, automation, segmentation, landing pages, sign-up forms, and pop-ups.
Paid plans begin at: $9/month (billed annually).
Flodesk
Best for: Visual brands that want stunning emails with minimal fuss.
Why I like it:
- Gorgeous, design-led templates
- Upload your own fonts and brand colours
- Flat pricing — no surprise costs as your list grows
- Minimal, intuitive interface
- Easy to connect to your website or lead magnet
Considerations: The free trial lasts 14 days, giving full feature access. After that, you can continue list-building for free, but you won’t be able to send emails unless you upgrade.
Free plan includes: Unlimited subscribers, daily send cap of 500, audience segmentation, popup forms, embedded forms, and landing pages.
Paid plans begin at: $35/month (billed annually).
Kit (formerly ConvertKit)
Best for: Coaches, educators, and service providers who want to nurture multiple audience paths (e.g. course buyers, freebie downloaders, 1:1 clients).
Why I like it:
- Smart tag-based segmentation
- Great for managing varied customer journeys
- Solid automation without being overwhelming
- Includes landing pages, pop-ups, and forms as part of its suite of marketing tools
Considerations: The free plan is limited to 1 visual automation and 1 sequence. A 14-day trial is available to explore the full feature set.
Free plan includes: Up to 10,000 subscribers. Unlimited number of emails.
Paid plans begin at: $290 billed annually
Brevo
Best for: Small service and eCommerce businesses focused on newsletters and bulk email.
Why I like it:
- Pay-as-you-go pricing available
- SMS and WhatsApp campaigns
- Drag-and-drop editor with customisable templates
- Transactional email capabilities
- Includes landing pages, pop-ups, and forms as part of its suite of marketing tools
Considerations: Automation tools are available, but may feel a bit technical for beginners.
Free plan includes: 300 emails/day and access to automation.
Paid plans begin at: $8/month (billed annually).
Klaviyo
Best for: Product-based businesses with e-commerce platforms like Shopify or WooCommerce.
Why I like it:
- Deep integration with major e-commerce tools
- Built-in abandoned cart and transactional email features
- Personalised offers based on behaviour and purchase history
- Advanced automation, segmentation, and analytics
- SMS/MMS marketing available
- Drag-and-drop email builder and templates
Considerations: Pricing increases as your list grows. While powerful, it can be overkill for smaller or service-based businesses.
Free plan includes: Up to 250 subscribers, 500 monthly emails, and 150 SMS/MMS credits.
Paid plans begin at: $20/month (billed annually).
Questions to Ask Yourself Before Choosing
- Do I want something simple and intuitive, or more powerful and flexible?
- Am I selling services, products, or both?
- How much time (or support) do I have for setup and ongoing tech?
- What kind of experience do I want to create for my subscribers?
- If you’re still on the fence on which email provider is best for your business check out this article which dives deeper and compares more platforms.
Why I Recommend MailerLite
If you’re just starting to grow your wellness business and want a platform that’s intuitive, beautifully designed, and powerful enough to grow with you — MailerLite is my top pick.
It’s the platform I use exclusively for my Email Marketing Package, because it offers:
- A clean, user-friendly dashboard (no tech stress)
- Beautiful templates that reflect your brand
- Powerful automations — welcome emails, nurture sequences, and more
- Generous free plan to get you started confidently
Whether you’re launching your first lead magnet or ready to create a full email journey, MailerLite has the flexibility and ease that most wellness founders need.
If you’re ready to explore it for your own business, you can sign up using my affiliate link — which helps support Wildflower Design Studio at no extra cost to you
Choosing your platform is only the beginning. If you’re ready to start growing your list but feel stuck when it comes to setting everything up — I’ve got you. I’d be happy to help you plan or personalise your email journey. Just reach out, and let’s chat about what’s possible.
