Build a brand that captivates and connects.
Branding
Service details
TIMELINE: Approx 4 weeks
INVESTMENT: From $2,500 NZD + GST
This service is perfect for new or established service providers and product-based businesses ready to cultivate a brand that truly connects with their dream audience. Whether you’re launching a new venture or feel your current brand doesn’t reflect your business’s essence, I’m here to help. Together, we’ll build a brand that not only stands out but also tells your unique story.
- Brand discovery workbook: Together, we’ll build a solid strategy for your brand’s journey.
- Primary logo: Your brand’s main identity and face of the brand.
- Secondary logo: A variation ensuring brand versatility across various platforms.
- Submark: A distinct symbol for your brand.
- Colour palette: A curated selection that embodies your brand’s personality.
- Font styling: Guidance on the best fonts for your brand, including headings, body copy, and CTAs.
- Icons: 4x custom-drawn icons to enhance your brand’s narrative and provide versatility.
- Choice of 2 add-ons: Tailor your brand package to meet your specific needs with carefully chosen add-ons like business card design, email signature, EDM template, or 5x social media templates.
- Brand style guidelines: Learn how to use and apply your brand system consistently and effectively.
- All necessary files: For print and online use, plus a guide on which file types to use and when.
Not included:
- Physical printing.
- Desktop/web licences for fonts, photos, or graphics.
- Source/raw files unless discussed.
Before branding projects begin, I need your completed design questionnaire, a solid idea of your target audience, business mission, products/services, styles you like, and your business name.
Why does branding matter?
Does your current brand feel misaligned with your vision? Perhaps it’s not resonating with your dream clients or standing out in the competitive wellness industry. These are challenges many businesses face, and I’m here to help you overcome them.
Together, we’ll craft a brand that:
- Embodies your values and personality.
- Captures the attention of your ideal audience.
- Positions you as a trusted leader in the wellness space.
Through thoughtful branding, I’ll help you articulate your unique story and create a consistent, captivating identity that builds trust and connection.
The process
1
DISCOVERY & STRATEGY
Design is a collaborative process, and it’s important we both feel like a good fit. That’s why I offer a free discovery call to answer any questions you may have. After our call, I’ll provide a detailed proposal and plan outlining your design project. Once you’re booked in, I’ll ask you to complete my Brand Discovery Workbook. Together, we’ll build a solid strategy for your brand.
2
Creative Direction
This is where I extract insights gathered from the discovery phase. I’ll then propose a creative direction that will help your brand stand apart from your competitors and connect with your audience. Once you’re happy with the creative direction and we’ve established a solid foundation, I’ll move onto the designs.
3
Design & Refinement
This is where the magic happens! I’ll create a concept that aligns with your goals. After presenting the concept, you’ll have the opportunity to provide feedback, and I’ll refine the design with up to two rounds of revisions.
4
Production & Launch
With the final design approved, I’ll prepare all necessary files for handover and work on any additional collateral included in your package. You’ll be ready to launch your new brand to the world.
Let’s elevate your brand to captivate, inspire, and convert.
If you’re ready to elevate your brand with design that speaks directly to your audience and aligns with your values, I’d love to help bring your vision to life.
Want more details about this service? Download the full Services & Pricing Guide for everything you need to know or enquire now to book in a discovery call.
FAQs
Much more than a logo, your branding needs to encompass the essence of your brand. This includes your brand’s mission, voice, values, personality, unique value proposition and positioning.
Your branding allows you to connect with your target audience, stand out from your competitors, build trust and become memorable. Good branding will drive more clients to your business.
Your brand guidelines will include a breakdown of your brand identity, logo and variations, colour palette, font pairings and hierarchy, graphic elements, and examples of your brand in context. This is useful for you and anyone working on your brand.
Together we will take a deep dive into your business to discover your unique story, vision and offering. It also includes research on what your competitors are doing and how you differ from them. This is followed by visual research and exploration to find a unique solution.
The short answer is, you can — but “just a logo” won’t set your business apart. A logo is only one piece of the puzzle when it comes to creating a cohesive and impactful brand. Without a strategy and supporting brand elements, it’s like having a beautiful cover for a book with no story inside.
True branding goes beyond a logo to include your mission, voice, values, colour palette, typography, and more. These elements work together to create a unique look and feel that resonates with your audience, builds trust, and makes your business memorable.
I provide you with a full range of file types to support your branding needs. If you need the original design files, they can be provided for a fee.