Build a brand that captivates and connects.
In a global wellness market valued at over $1.5 trillion and growing steadily each year1, standing out is essential.
A powerful brand goes beyond a catchy name or memorable logo — it creates a cohesive, considered experience that resonates with your audience and reflects your values, purpose, and point of difference.
Whether you’re launching something new or refining an existing brand, thoughtful branding helps create clarity, consistency, and confidence as your business evolves. Together, we’ll build a brand that feels aligned, intentional, and positioned to lead within the wellness space.
Branding
Service details
INVESTMENT: From $1,400 NZD + GST
This service is designed for new and established service providers and product-based businesses who are ready to cultivate a brand that genuinely connects with their ideal audience.
Whether you’re launching a new venture or feel your current brand no longer reflects your business, I’ll help you create a brand that feels aligned, intentional, and representative of who you are and where you’re heading.
Every branding project begins with strong strategic foundations, ensuring your brand is not only beautiful, but meaningful and usable.
All branding packages include:
- Brand discovery and direction session + workbook: Establishing clarity around your brand’s purpose, positioning, and direction.
- Creative direction moodboard: A curated visual reference that defines the look, feel, and tone before design begins.
- Primary logo: The core visual anchor of your brand.
- Colour palette & typography: Carefully selected colours and fonts that reflect your brand’s personality and values.
- Essential brand guidelines: Clear guidance to help you use your brand consistently and confidently.
- All necessary file formats: Supplied for both print and digital use, with notes on when to use each file.
What’s not included
To keep projects clear and focused, the following are not included unless discussed separately:
- Physical printing
- Desktop or web licences for fonts, photography, or graphics
- Source or raw design files
Before your branding project begins, I’ll need:
- A completed design questionnaire
- A clear understanding of your target audience and business goals
- Information about your products or services
- Visual references or styles you’re drawn to
- Your confirmed business name
Branding packages
Each package supports a different stage of business growth — from establishing strong foundations to creating a complete, launch-ready brand system.
Brand Essentials
A clear, confident brand foundation to help you launch.
Designed for early-stage businesses and service providers who need a professional visual identity that feels intentional — without overcomplicating things. Brand Essentials gives you clarity, credibility, and a strong starting point you can confidently build on as your business grows.
What’s included at this level:
- Primary text-based logo: A clean, considered wordmark designed to represent your brand clearly.
- Core visual foundations: Colour palette and typography to support consistent use.
- Essentials brand guidelines: A simple, easy-to-follow reference for using your brand across platforms.
- 2 rounds of revisions: Collaborative refinement to ensure the final direction feels aligned.
INVESTMENT: From $1,400NZD +GST
TIMELINE: Approx 2-3 weeks*
Complete Brand Identity
A cohesive brand system designed for consistency and long-term use.
Ideal for businesses ready to refine their brand and create a complete identity that works seamlessly across digital, print, and marketing touchpoints. This package is about building a flexible, recognisable system that supports confident, consistent communication as your business grows.
What’s included at this level:
- Expanded logo suite: Primary logo, secondary logo, and submark for versatility across platforms.
- Supporting brand assets: Custom icons and brand elements that strengthen visual storytelling.
- Custom brand mockups: Styled visuals that show your brand in action and ready to share.
- Comprehensive brand guidelines: Clear guidance covering logo usage, colour, typography, imagery, and tone.
- 6 custom Canva social media templates: Designed so you can launch or refresh your presence with confidence.
- Print-ready business card or custom HTML email signature
- 4 rounds of revisions: Ensuring every element feels considered and aligned.
INVESTMENT: From $4,250NZD +GST
TIMELINE: Approx 4-6 weeks*
Brand Growth Package
Strategic brand support for launch, evolution or scale,
Designed for businesses stepping into a new phase, the Brand Growth Package combines a complete brand identity with hands-on design support — helping you maintain momentum during launch, rebrand, or expansion.
What’s included:
- Everything in the Complete Brand Identity, plus:
- 2 VIP Design Days: Dedicated design support for launch assets, marketing collateral, or ongoing refinement.
INVESTMENT: From $6,950NZD +GST
TIMELINE: Approx 6 weeks*
*Timeline is approximate and may vary based on content delivery and revisions.
Why does branding matter?
Does your current brand feel misaligned with your vision? Perhaps it’s not resonating with your dream clients or standing out in the competitive wellness industry. These are challenges many businesses face, and I’m here to help you overcome them.
Together, we’ll craft a brand that:
- Embodies your values and personality.
- Captures the attention of your ideal audience.
- Positions you as a trusted leader in the wellness space.
Through thoughtful branding, I’ll help you articulate your unique story and create a consistent, captivating identity that builds trust and connection.
The process
1
DISCOVERY & STRATEGY
Design is a collaborative process, and it’s important we both feel like a good fit. That’s why I offer a free discovery call to answer any questions you may have. After our call, I’ll provide a detailed proposal and plan outlining your design project. Once you’re booked in, I’ll ask you to complete my Brand Discovery Workbook. Together, we’ll build a solid strategy for your brand.
2
Creative Direction
This is where I extract insights gathered from the discovery phase. I’ll then propose a creative direction that will help your brand stand apart from your competitors and connect with your audience. Once you’re happy with the creative direction and we’ve established a solid foundation, I’ll move onto the designs.
3
Design & Refinement
This is where the magic happens! I’ll create a concept that aligns with your goals. After presenting the concept, you’ll have the opportunity to provide feedback, and I’ll refine the design with up to two rounds of revisions.
4
Production & Launch
With the final design approved, I’ll prepare all necessary files for handover and work on any additional collateral included in your package. You’ll be ready to launch your new brand to the world.
Let’s build a brand that truly reflects your business.
Whether you’re launching something new or evolving an existing brand, thoughtful branding can bring clarity and confidence to how you show up. If you’d like to explore branding support, I’d love to hear from you.
FAQs
That depends on where your business is at and what you need right now.
- Brand Essentials is ideal if you’re early-stage and want a strong, text-based logo and visual foundation without overwhelm.
- Complete Brand Identity suits businesses ready for a fully realised brand identity with multiple logo variations and supporting assets.
- Brand Growth Package is designed for brands preparing to launch, evolve, or scale, with expanded mockups and two VIP Design Days to support rollout and marketing.
If you’re unsure, you’re very welcome to enquire and we can talk it through together.
A text-based logo provides a clean, versatile foundation that works well across both digital and print touchpoints. It’s a considered starting point for early-stage businesses who want clarity and professionalism without overcomplicating things.
As your brand grows, additional logo variations, submarks, and applications can be developed through the Complete Brand Identity or Brand Growth Package.
Yes. Many clients begin with Brand Essentials and add VIP Design Days as their business evolves.
Your original brand foundations are always taken into account, so you’re building on what’s already been created rather than starting again.
Custom brand mockups help visualise your identity across key touchpoints and bring your brand to life.
They’re especially useful for website launches, presentations, pitch decks, and early marketing content, and can also help guide future photography and content creation.
Mockups are included in the Complete Brand Identity and Brand Growth Package.
The Brand Growth Package includes two VIP Design Days — dedicated time to tackle focused design work that supports launch, evolution, or growth. VIP Design Days can be used to design and refine brand assets across both digital and print, including:
- Launch or marketing collateral
- Website or landing page visuals
- Social media assets and templates
- Presentation or pitch decks
- Additional applications as your brand grows
These days provide priority design support and momentum when you need it most.
Yes. All branding packages include a set number of revisions to ensure the final outcome feels aligned and considered.
Specific revision allowances vary by package and are outlined in your project proposal and contract.
Yes — brand guidelines are included with every branding project.
- Brand Essentials includes a concise brand guide covering your logo, colour palette, and typography.
- Complete Brand Identity and Brand Growth Package include comprehensive brand guidelines designed to support consistency across digital, print, and marketing touchpoints.
Yes. If your business includes a parent brand and one or more sub-brands or hero products, this can be supported through the Complete Brand Identity or Brand Growth Package.
This approach ensures consistency now, while allowing flexibility as your brand grows.
Yes. I work with both new and existing businesses, including rebrands.
The process focuses on clarifying what to keep, what to evolve, and how your brand can better support where your business is heading next.
Every branding project begins with a deep dive into your business, values, audience, and goals.
This includes competitor research to understand your landscape, followed by visual exploration to ensure your brand feels distinctive, intentional, and aligned — not generic or trend-led.
You’ll receive a full range of file formats suitable for both digital and print use.
Original working or source files can be provided if needed and are available for an additional fee.