Design audits to bring clarity to your brand and website
If your brand or website isn’t quite converting the way it should, I’ll help you understand why — and what to do next. Each audit is designed to give you clear, practical insights so you can move forward with confidence.
You don’t always need a full redesign — sometimes you just need clarity
Whether your website feels a little disjointed, your brand isn’t connecting, or you’re simply not sure what’s holding things back, an audit helps you see things clearly.
I’ll review your brand and/or website with a strategic lens, identifying what’s working, what’s not, and where the biggest opportunities are — so you can make informed decisions about your next steps.
Brand Audit
INVESTMENT: $480 NZD + GST
A Brand Audit is ideal if you:
- Feel your brand looks inconsistent or unclear
- Have evolved your offering and your brand hasn’t kept up
- Struggle to confidently communicate what you do
- Want your brand to feel more professional and aligned
- Are preparing for a website update or launch
This is about bringing clarity and cohesion to how your business shows up.
Your Brand Audit includes a strategic review of your brand across key touchpoints:
- Visual Identity Review
Assessment of your logo, colour palette, typography, and imagery — identifying any inconsistencies or areas for refinement. - Brand Consistency Check
Review of how your brand shows up across your website and/or key platforms. - Messaging & Positioning
Evaluating how clearly you communicate what you do, who it’s for, and what sets you apart. - Audience Alignment
Considering whether your brand resonates with your ideal client and reflects the level you want to operate at. - Overall Brand Impression
A holistic view of how your brand feels — including clarity, professionalism, and trust. - Actionable Recommendations
Clear guidance on what to refine, strengthen, or evolve to bring everything into alignment.
Website Audit
INVESTMENT: $480 NZD + GST
A Website Audit is ideal if you:
- Feel your website no longer reflects your brand or offering
- Aren’t sure why enquiries or conversions feel low
- Are preparing for a refresh or full redesign
- Want expert guidance before investing in further work
- Have built or updated your site yourself and would value a second set of eyes
You don’t need to know exactly what’s “wrong” — this audit is designed to help you uncover that with clarity.
Your Website Audit includes a considered review across key areas:
- Homepage Review
A focused review of your homepage structure, messaging clarity, user journey, and conversion opportunities — ensuring visitors quickly understand what you do, who it’s for, and what to do next. - About Page Review
Making sure your page builds trust and connection while clearly reflecting your voice and values. - Review of 1–2 Key Internal Pages
This could be a service, product, or landing page — tailored to your goals (e.g. bookings, sales, or list growth). - Navigation & User Flow
Assessing how easily a first-time visitor can move through your site, and whether your structure supports the actions you want them to take. - Design & Brand Consistency
Identifying anything that feels visually inconsistent, unclear, or misaligned with your brand. - Messaging & Content Clarity
Reviewing how clearly your website communicates what you do, who it’s for, and what to do next. - Mobile Responsiveness
Checking how your site performs and feels across mobile and tablet devices. - SEO & Performance Foundations
A high-level review of on-page SEO (e.g. page titles, meta descriptions) and general performance considerations. - Actionable Recommendations
Clear, prioritised suggestions so you know exactly what to refine, improve, or focus on next.
Brand & Website Audit
INVESTMENT: $780 NZD + GST
This combined audit is ideal if you:
- Feel there’s a disconnect between your brand and website
- Have updated one but not the other
- Are planning a redesign and want a clear foundation first
- Want a complete, strategic view of your business
- Are ready to elevate how everything works together
This is a comprehensive review of both your brand and website:
- Brand Identity & Messaging Review
A full review of your visual identity and how clearly your messaging communicates your offering. - Website Structure & User Experience
Assessment of your website’s layout, navigation, and overall user journey. - Consistency Between Brand & Website
Identifying where things feel misaligned or disconnected across your brand and digital presence. - Key Page Reviews
Homepage, About page, and selected high-impact pages reviewed in detail. - Conversion & Clarity Opportunities
Highlighting where your website could better guide users towards action. - Mobile & Performance Check
Ensuring your site performs well across devices and follows key best practices. - Holistic Recommendations
A clear, prioritised plan to bring your brand and website into alignment.
A simple, supportive process
1
Submit your request
Share a few details about your business, along with links to your website or any relevant platforms via a short form.
2
Review & confirmation
I’ll review your submission and be in touch with your timeframe and invoice to secure your audit.
3
In-depth audit
Once confirmed, I’ll complete a thorough, strategic review of your brand and/or website, identifying key opportunities for improvement.
4
Receive your personalised audit
You’ll receive a clear, easy-to-follow document with actionable recommendations — so you can move forward with clarity and confidence.
Ready to bring clarity to your brand or website?
Choose your audit above and take the first step towards a more aligned, effective online presence.
If you choose to move forward with a website or brand package, your audit investment will be credited towards that service.
FAQs
Once you submit your request, I’ll review your responses and be in touch within a few working days to confirm your timeframe and send through your invoice. Your audit will begin once your spot is secured.
Timeframes can vary slightly depending on demand, but I’ll always confirm this upfront before you proceed. Most audits are completed within 5–10 working days from confirmation.
Your audit will be delivered as a clear, structured PDF, with actionable recommendations and prioritised next steps you can implement at your own pace.
Not at all. You can share what you have — whether that’s a live website, brand assets, or even something in progress. I’ll review what’s available and tailor the audit accordingly.
Absolutely. If you decide to move forward with a branding or website project, your audit investment will be credited towards that service. There’s no pressure — the audit is designed to stand alone, but it can also be a strong foundation for further work.
Yes — in fact, that’s exactly what this is for. An audit helps you understand what’s worth improving now, and what can wait, so you can make confident decisions without jumping straight into a full redesign.